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THE BUSINESS OF SPECIALTY COFFEE
Maxwell Dashwood
SCBIS
$
45.00
When Maxwell sent me a draft of The Business of Specialty Coffee, I immediately knew it was a winner. Whether you want to get into the coffee business one day or have been in it for many years, this book has something for you. It is packed with information unlike any other book on the subject.
After a brief overview of the specialty coffee industry, Maxwell discusses the basics of operating a coffee business, including margin, risk, scaling, valuation, and access to investment money.
Marketing, market forces, branding, strategy, and coffee ethics have their chapters. Maxwell doesn’t leave any stone unturned while educating the reader about every angle of the coffee business.
This is a must-read.
About the author: Maxwell is a three-time UK Barista Champion & three-time world finalist. Maxwell is the founder of Colonna Coffee, co-author of Water for Coffee with Christopher H. Hendon, and author of the Coffee Dictionary.
DOCUMENTS & VIDEO LINKS
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After a brief overview of the specialty coffee industry, Maxwell discusses the basics of operating a coffee business, including margin, risk, scaling, valuation, and access to investment money.
Marketing, market forces, branding, strategy, and coffee ethics have their chapters. Maxwell doesn’t leave any stone unturned while educating the reader about every angle of the coffee business.
This is a must-read.
About the author: Maxwell is a three-time UK Barista Champion & three-time world finalist. Maxwell is the founder of Colonna Coffee, co-author of Water for Coffee with Christopher H. Hendon, and author of the Coffee Dictionary.
DOCUMENTS & VIDEO LINKS
-
Have questions? Hop in touch with us
Call Us
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