As someone who has operated, run, and invested in numerous cafés, I heartily recommend Colin Harmon’s book. Colin offers countless gems of essential, common-sense advice in a personal, engaging style. Anyone interested in starting a café would do well to read this book. While much of the advice is common sense, it is the advice I believe new café owners need but rarely follow. Read this book before spending your time and money in the cafe business. It will deliver an impressive return on your investment.